The Dancing Lily is a men’s and women’s fashion boutique located in Victoria, B.C., Canada.

Lili Butterfield created the shop with her love of fashion and life. She was inspired by her mom, Pam, who owned a shop called Dancing Lily in Powell River, B.C.

The Dancing Lily boutique owner

Owner: Lili Butterfield

The Dancing Lily is a local Indigenous-owned business. Lili is proudly from the Sekani Nation. Just after her birth, Pam & Alf Butterfield adopted Lili and she grew up in Lund, B.C. with her older brother, Jordan, who is proudly from the Carrier Nation.

As a young child, Lili loved to dance (ballet, jazz, hip hop and tap), play the piano and baseball. As she grew up, she wanted to become an actress and own multiple businesses like her mom. She loved watching Pam open up her Dancing Lily shop, and when Lili could answer the phone, she would happily say, “Thank you for calling Dancing Lily, this is Lili speaking!” 

Now as an adult, Lili is in love with her life as an actress and shop owner. She is grateful to have everything she always dreamt of.

A woman dancing in a black dress

Shop History

The original Dancing Lily was created by Pam Butterfield in 1994 when she opened in a small space at The Blue Cat Mall in Powell River, B.C.

Dancing Lily was named after both her daughter, Lili — who passionately grew up dancing — and the English flower fairy series.

At this point, Pam only carried women's clothing and some jewelry.

In October 1995, Dancing Lily moved into a larger space in Powell River. At the new store, Dancing Lily began to sell women's clothing, unique furniture, jewelry, gifts/accessories, Persian rugs, home decor, and even seasonal prom dresses.

The store closed in 2001 when the family relocated to Victoria, B.C.

After many years in the retail and restaurant industries, Lili decided that she wanted to follow in her mom’s path by becoming an entrepreneur and open her own shop.

In January 2016, Lili and Pam saw a beautiful storefront on LoJo that was available to lease. The next day they arranged to see it … and that was the beginning of The Dancing Lily.

A woman dancing in a black dress

Brands Proudly We Carry

Ladies: Z-Supply, Angel Eye, KUT from the Kloth, Mavi Jeans, Good HYouman, Shannon Passero & many more

Mens: Ted Baker, Scotch & Soda, Original Penguin, Mavi Jeans, Garcia & many more

A woman dancing in a black dress

Store Motto

Love, Kindness and Happy Living ❤️🌈🤗

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